Users will soon have a new feature that permits them to lessen the quantity of artificial intelligence-produced content appearing in their streams. This initiative comes as the platform announced that it currently hosts more than 1 billion AI-generated clips.
Trial and Implementation
The new functionality is undergoing trials over the following weeks before a global launch. This development aligns with a increase in content created by AI, fueled by emerging video-generation tools.
The Broader AI Trend
Studies have shown that approximately 10% of the most rapidly expanding content creators on a competing service primarily display AI-generated videos. A significant portion of this content is deemed low-quality AI content, a term for substandard, mass-produced content that is often absurd or surreal.
Based on user feedback that many people enjoy content made with AI tools, ranging from AI artwork to science explainers, and we intend to give people the ability to see more or less of that, based on their own likes,” stated a platform representative.
AI on the Platform
TikTok disclosed that there are currently 1.3 billion videos on its network tagged as AI-generated. Overall, over 100 m videos are submitted to the platform every day, making clips made by AI a minor part of its overall inventory.
Customizing Your Feed
Members will be capable of limit or boost the amount of artificial media they view by using the topic control setting in the application and selecting “AI-generated content”. Further subjects that can already be modified under the filter encompass current affairs, style, cosmetics, and dance.
Content Labeling and Policies
TikTok’s policies mandate users to tag “realistic” AI-made content, and it prohibits dangerous deepfakes of public figures or critical incidents. Any believable AI-generated clip that is unmarked can be removed under its community policies.
Furthermore, the platform will now apply an “AI-made” label to content produced via its proprietary AI systems, or identified by an industry-wide initiative for recognizing artificial media. This step is intended to help prevent users from seeking to evade the tagging system.
Educational Initiatives
The platform is furthermore launching a $2 million educational fund for specialists and institutions to create educational content about responsible artificial intelligence. This project will assist educational bodies dedicated to educating programming and robotics.
Moderation Strategy
The video-sharing app has supported its safety measures, during debate over intentions to lay off numerous safety staff in the United Kingdom. It is planning to eliminate hundreds of positions in its user protection division in the UK capital, with worker representatives and online safety experts voicing alarm that people are being substituted by machine-led review.
A company official explained that human moderation would continue to be important, but artificial intelligence can shield workers by eliminating the most distressing content prior to it is viewed by humans. The company reported a 76% decrease in disturbing and violent content reviewed by human moderators over the last 12 months due to the use of its AI tools.
It is vital to combine people and machines to keep the platform safe,” the official commented. “We’ll have humans as integral to the approach, but we additionally believe it’s highly necessary to limit contact with harmful content as rapidly, which is where a significant AI assistance is really helping us operate efficiently.”
